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Yorkshire company powers up to meet global demand

posted 14 Dec 2010, 06:05 by RiDO Rotherham
Yorkshire based company EMSc (UK) Limited is pleased to announce it has signed exclusive agreements with companies in Australia and the United Arab Emirates (UAE) to market and install its Powerstar voltage optimisation solution. 
In Australia the company has set up a joint venture with Perth based Cockburn Electrical and in the UAE it has signed an exclusive distribution agreement with Wildcatos Oil services. The company carried out in-depth demographic and market research to identify countries in which to market Powerstar. 

Like the UK, there is a growing demand in both Australia and the UAE not only for a ‘greener’ approach towards energy consumption, to overcome concerns about the impact on the environment, but also from businesses that are looking to find ways of reducing their costs through a more efficient use of the power they have to buy from energy providers.

In line with the success the company has been experiencing in the UK, it has also seen sales for Powerstar grow in markets across Europe. To meet demand in Cyprus, for example, the company has had to employ a new business development manager.

To further highlight the growing international interest in Powerstar Dr. Alex Mardapittas, designer and managing director of EMSc, recently appeared on national television in South Africa, on CNBC’s Powerlunch, to talk about Powerstar. He was also invited to be a guest speaker at the South African Energy Efficiency Convention. 

Dr. Mardapittas commented; “As international interest in Powerstar increases, we will continue to identify and implement the most appropriate distribution strategy for each market. In Australia and the UAE our partners have long established businesses and know their respective markets very well.”

Powerstar is the most efficient voltage optimisation system in the world and can save up to 26.1% of total electricity consumption and related CO² emissions, all without compromising the supply to electrical equipment. The payback period is typically between 0.8 and 2.5 years.

Powerstar provides an instant solution to businesses and organisations, enabling them to save money by reducing energy consumption, at the same time cutting carbon emissions.