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Strong results for sports clothing firm following Rotherham relocation

posted 11 Dec 2018, 07:17 by RiDO Rotherham   [ updated 11 Dec 2018, 07:18 ]
A strength and fitness clothing company has grown its staffing tenfold and doubled turnover after relocating to the Advanced Manufacturing Park, with support from Rotherham Investment and Development Office (RiDO).

SBD Apparel, which manufactures premium performance clothing worn by elite strength and fitness athletes across the world, sought help from RiDO, a partner of the Sheffield City Region Growth Hub Enhancement Project, after moving its offices and warehouses closer to its main factory in Rotherham.

The Enhancement Project is financed by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

RiDO Key Account Manager, John Fox, advised the firm on possible locations and explained the incentives available from moving to a government-designated Enterprise Zone, which led to SBD deciding to base itself at the Advanced Manufacturing Park in Catcliffe.

RiDO then provided support to help SBD relocate staff from London to South Yorkshire and hire new employees to expand the business.

In the two years since relocating, SBD has increased turnover by 160 percent, growing its workforce from four members of staff to 41, and been awarded the Queen’s Award for Enterprise.

Benjamin Banks, CEO at SBD Apparel, said: “The support from RiDO has been very refreshing, proactive and wide ranging.

“Our move to the Advanced Manufacturing Park has paid dividends for us, with Enterprise Zone Status giving business rates relief and obviously our expansion and increased turnover.

“I would certainly encourage other businesses to contact RiDO and the Sheffield City Region Growth Hub Enhancement Project for similar support.”

The Enhancement Project provides businesses with intensive one-to-one support from a Key Account Manager and access to free Masterclasses delivered by private sector experts.

For more information about receiving support for your business, contact